Primer Time

W editors share their secret weapons for getting flawless skin—all day long.

Glossier Priming Moisturizer

“It’s like a soft Instagram filter for real life.” – Christina Caldwell, Digital Editor at Large

Givenchy Mister Mat Mattifying Foundation Primer, $37,


“Glossier delivers double with a moisturizer that’s also a primer.” – Mia Adorante, Associate to the Fashion and Style Director

Glossier Priming Moisturizer, $25,


“I just started using this primer—and already see the difference. Not only does it smooth my skin and help hide imperfections, but it also smells like a dream!” – Sarah Leon, Senior Web Editor

By Terry Terrybly Densiliss Primer, $117,


“I love layering this sunscreen-laced product under a thicker moisturizer in cold weather to help simultaneously protect and add a bit of luminosity to my winter-pale skin.” – Vanessa Lawrence, Features Writer

NARS Light Optimizing Primer Broad Spectrum SPF 15, $34,


“Boosted with sunscreen, this quick-drying formula ensures my skin will have a bright day but also a promising future.” – Kat Herriman, Digital Editorial Assistant

Eve Lom Flawless Radiance SPF 30, $55,


“This eye primer is both a double-stick tape for powder shadow and a fabulous, easy eye color in its own right.” – Katie Becker, Beauty Editor

Urban Decay Eyeshadow Primer Potion Tube in Sin, $20,


“This is one of the few primers I’ve tried that plays nicely with tinted moisturizers. Plus, the packaging is too funny.” – Sue Williamson, Digital Editor

Too Faced Hangover Primer, $32,


“It works like a Zamboni to smooth bumps or large pores.” – Jane Larkworthy, Beauty Director

Diorskin Pore Minimizer, $42,


“This is pre-makeup must. I put it on every morning and it helps my foundation go on easy.” – Gillian Sagansky, Assistant to the Editor in Chief

Nars Pore Refining Primer, $34,


“This mineral-based primer with an SPF leaves skin so silky smooth and keeps makeup flawless all day.” – Kristin Auble, Research Editor

Hourglass veil mineral primer, $52,