This Cinco de Mayo consider ditching cliches of Mexican culture and instead investing in exciting new brands that are emerging south of the border. In the last few seasons, Mexican designers have come into their own, creating chic, modern pieces that also retain the artisanal flair that the culture is known for. “I think in Mexico we are all about the color, rich textures, super feminine,” says Kris Goyri, one of the more well-known of the designers on the rise. While Americans sometimes shy away from a bright hue, with the rise of pink for spring and red for fall, there’s never been a better time to try something new. For those of us who can’t make it to Mexico City to shop the latest styles, head to Cooperativashop.com, a well-curated offering of ready-to-wear and jewelry that specializes in Latin American designers. Shop seven on-the-rise Mexican fashion designers, now.