A Store of DIS’s Own

Bjarne Melgaard’s beanbag chair.

Last Thursday night, at the same time as mischievous art collective The Bruce High Quality Foundation held the opening for their last Brucennial (or so they claim), the editors of the Internet magazine DIS, which has a similarly irreverent attitude, opened up DISown, their first brick-and-mortar store, offering slightly twisted diffusion lines by the likes of red-hot label Hood By Air (salad bowls), artist Bjarne Melgaard (beanbag chair), and artist Lizzie Fitch (mobile planters). Along with curator Agatha Wara, Fitch designed a retail environment inside the Red Bull Studios in Chelsea that is a perversion of the shopper’s expectations, just like the witty products they’re offering. Here, a few of our favorites.


Hood By Air’s salad bowl. Go ahead—try to eat salad while vogueing.

Courtesy of DIS.


Ryan Trecartin’s sweatshirts. These are replicas of the ones worn in the artist’s latest funhouse films. Drag makeup sold separately.

Courtesy of DIS.


Jogging’s Whistleblower beanies. Celebrating the likes of Chelsea Manning and Edward Snowden. Pro tip: It’s considerably harder to disappear off the grid while wearing these if you are actually Chelsea Manning or Edward Snowden.

Courtesy of DIS.


Bjarne Melgaard’s beanbag chair. If you’re in the store, look closely at the beanbag and you’ll spot the designs for a fashion line the Whitney Biennial artist has long wanted to produce.

Photo by Greg Mionske / Red Bull Content Pool.


Korakrit Arunanondchai’s flame-printed denim sweats. Whoosh! That’s the sound of a young artist catching fire. (His first solo museum show will officially open later this month at MoMA P.S.1, and it’s great.)

Courtesy of DIS.


Lizzie Fitch’s office planter. Because plants also deserve to experience the endless thrills of eating lunch everyday in Midtown.

Courtesy of DIS.


Maja Cule’s “INTERN” folding chair. Because, Cule says, “doing an internship is similar to being given a last minute folding chair at a formal dinner.” We work at Conde Nast, so no comment.

Courtesy of DIS.


Shanzhai Biennial’s “Original Fakes.” Are these rip-offs cooler than the rip-offs you get on Canal Street because they are knowing, wink-wink rip-offs of rip-offs? Can Derrida help us with the answer?

Courtesy of DIS.