When you Google The Cure frontman’s name, “Robert Smith without eyeliner,” is one of the top search entries to automatically fill in. The singer could easily market himself as one of the original innovators of the trend, giving his brand instant credibility.
If Smith was an originator, Fall Out Boy’s Pete Wentz revived the trend with the pop-punk set of the mid-Aughts. It was around that time that the band catapulted to mainstream success and have remarkably stayed relevant ever since, meaning Wentz would do well to keep his line mid-priced and well-stocked at Duane Reade—perfect for your little cousin and, hey, maybe even your dad. They did have that one song in the NFL commercials.
A prodigy of the Wentz era, Panic at the Disco’s Brendon Urie has recently graduated to a different form of stage makeup, starring on Broadway in Kinky Boots. Why not marry the two and create a line of stage makeup that can go from the main stage to a weird karaoke bar where the cast party is being held without smudging all night?