FASHION

Feast on the Beefcake Bonanza That is Jeffrey Fashion Cares 2017

Jeffrey Fashion Cares 2017 - Front Row & Runway
Gonzalo Marroquin

The 14th annual Jeffrey Fashion Cares was a mix of cocktails, both a silent and live auction and a men’s fashion show showcasing looks from labels like Gucci. Though, the real hook for much of the crowd seems to be the beefcake beneath the clothes. One of the hottest items during the live auction was a chance to spend the day on set during a photo shoot with a muscley male model named Diego. Bidding only increased once the hunk took his shirt off at the urging of the crowd.

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Chad White and other models closing the show on the runway during the Jeffrey Fashion Cares show, at Intrepid Sea-Air-Space Museum on April 3, 2017 in New York City.

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A model in one of the night’s skimpiest swimsuits walks the runway at Jeffrey Fashion Cares 2017 in New York City.

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The night’s organizer, fashion retailer Jeffrey Kalinsky, poses with Vogue editor-in-chief Anna Wintour for Jeffrey Fashion Cares 2017.

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Nightlife personality Kyle Farmery was a rare bird of fashion at the 14th annual Jeffrey Fashion Cares event on Monday night.

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A model named Diego enticed the crowd to bid higher during an auction by taking off his shirt at Jeffrey Fashion Cares.

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A model at Jeffrey Fashion Cares struts in a retro swimsuit with a surf board to match to close out the show.

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Nightlife promoter Susanne Bartsch and Kiehl’s president Chris Salgardo horse around on the carpet at Jeffrey Fashion Cares on Monday night.

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A model struts down the Jeffrey Fashion Cares 2017 runway in a black and white striped robe and some jogger shorts.

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The night’s co-host Brad Goreski poses with nightlife regular Kyle Farmery at the Jeffrey Fashion Cares 2017 event in New York City.

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A model struts down the runway in a swimsuit at the 14th annual Jeffrey Fashion Cares at the Intrepid Sea-Air-Space Museum.

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Samantha Gradoville and Sean O’Pry, both in Salvatore Ferragamo, at the 14th annual Jeffrey Fashion Cares event.

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Models take their final walk on the runway aboard Intrepid Sea-Air-Space Museum to close out the 14th annual Jeffrey Fashion Cares event.