FASHION

Lil Yachty Steals the Show at Nautica Fall 2017

Written by Emilia Petrarca
Photographed by Alex Hodor-Lee

The 19-year-old Atlanta rapper Lil Yachty was recently appointed Creative Director of the nautical-themed American brand, Nautica. So, naturally, he made an appearance at the fall 2017 presentation during New York Fashion Week: Men’s on Wednesday — promptly stealing the show. All eyes were on him and his signature red hair and diamond sailboat chain, but the collection itself was a dramatic departure from seasons past. In an attempt to appeal to a younger consumer, not only has the brand appointed an inexperienced teenager, but also returned to an archival ’90s, hip-hop influenced style. See every detail from the collection plus Lil Yachty’s reactions, here.

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The 19-year-old rapper Lil Yachty attends the Nautica fall 2017 fashion show at New York Fashion Week: Men’s.

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The 19-year-old rapper Lil Yachty attends the Nautica fall 2017 fashion show at New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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The 19-year-old rapper Lil Yachty attends the Nautica fall 2017 fashion show at New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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The 19-year-old rapper Lil Yachty attends the Nautica fall 2017 fashion show at New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Osiris at the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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The 19-year-old rapper Lil Yachty attends the Nautica fall 2017 fashion show at New York Fashion Week: Men’s.

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The 19-year-old rapper Lil Yachty attends the Nautica fall 2017 fashion show at New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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Detail from the Nautica fall 2017 presentation during New York Fashion Week: Men’s.

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