HALSTON, GUCCI, FIORUCCI!

Madonna, the ’80s, and the Golden Age of Fiorucci

Fiorucci
Courtesy of Fiorucci

Looking back at a more carefree era in the ’70s and early ’80s when the Italian label Fiorucci pioneered the concept store and ruled downtown New York with its skin-tight jeans and disco sprezzatura, an attitude that seduced everyone from the underground polaroid photographer Maripol to a certain upstart named Madonna.

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Photographs by Andrea Spotorno; Styled by Alexandra Carl. Hair by Kei Terada at Julian Watson Agency; Makeup by Jenny Coombs for Nars at Streeters; Digital Technician: Robert Billington; Photography Assistant: Philippe Bustarret; Fashion Assistant: Georgia Illingworth; Casting by Sydney Bowen at Streeters; Models: Imade Ogbewi at D1 Models, Emily Jones at Select Model Management, Cassey Chanel at Wilhelmina MODELS, Tori at Named Models

Models wearing Jeans from the Fiorucci Spring 2017 Collection.

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Photographs by Andrea Spotorno. Hair by Kei Terada at Julian Watson Agency; Makeup by Jenny Coombs for Nars at Streeters; Digital Technician: Robert Billington; Photography Assistant: Philippe Bustarret; Fashion Assistant: Georgia Illingworth; Casting by Sydney Bowen at Streeters; Models: Imade Ogbewi at D1 Models, Emily Jones at Select Model Management, Cassey Chanel at Wilhelmina MODELS, Tori at Named Models

Janie and Stephen Schaffer.

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Courtesy of Fiorucci

A Fiorucci matchbook, 1970s.

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Courtesy of Fiorucci

A StoreFront in Beverly Hills, 1980s.

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Courtesy of Fiorucci

An Equipe bomber jacket, 1980s.

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Courtesy of Fiorucci

A 1982 Polaroid of Madonna and her pal Maripol.

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Courtesy of FiorucciCourtesy of Fiorucci

A campaign image from 1976.

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Courtesy of Fiorucci

A campaign image from 1983.

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Courtesy of Fiorucci

A campaign image from 1974.

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Courtesy of Fiorucci

A poster, 1980.

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Courtesy of Fiorucci

A carrier bag, 1970s.

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Courtesy of Fiorucci

Elio Fiorucci, in the New York store, 1980s.

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Courtesy of Fiorucci

The Love Boot, 1980.

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Courtesy of Fiorucci

Unfinished poster artwork

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Courtesy of Fiorucci

‘Computer Brain’ graphic, c. 1980s

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Courtesy of Fiorucci

Fiorucci carrier bag, 1978

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Courtesy of Fiorucci

Fiorucci carrier bag

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Copyright Maripol

Madonna and dancers, Fiorucci 15th anniversary party, Studio 54, 1983

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Courtesy of Fiorucci

Fiorucci store

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Courtesy of Fiorucci

Angels denim jacket

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Courtesy of Fiorucci

Fiorucci Jeans

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Courtesy of Fiorucci

Spiral Swimsuit

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Courtesy of Fiorucci

Leopard print bra