BEAUTY

In the Mood For… Sun and Surf

Memorial Day Beauty

As Memorial Day approaches, so does beach season. Whether you’re headed to shores near or far — or simply hitting the pool as the weather warms — here’s a bit of sun-kissed beauty inspiration to carry your look into the summer months. (And don’t forget to lather up the SPF.)

1

We can’t decide what’s more tantalizing — beachside popsicles on a holiday afternoon, or this gold lip.

“Gold Digger,” photographed by Emma Summerton, styled by Edward Enninful; W magazine April 2012.

2

… But where popsicles can’t be found, a popsicle-colored lip will also suffice.

“Gold Digger,” photographed by Emma Summerton, styled by Edward Enninful; W magazine April 2012.

3

Dewy cheeks will give you that beach look regardless of whether you’ll be hitting the surf.

“Survival of the Chicest,” photographed by Mikael Jansson, styled by Edward Enninful; W magazine June/July 2013.

4

Who cares if your lipstick stays inside the lines when you’re hitting the beach?

“Mourning Glory,” photographed by Inez Van Lamsweerde and Vinoodh Matadin, styled by Edward Enninful; W magazine August 2015.

5

Whether beachside or poolside, roughly textured don’t-care locks are sure to steal the show.

“Testa Rossa,” photographed by Venetia Scott; W magazine August 2014.

6

Tiny specs protect your eyes from the sun’s bright rays and add a bit of intrigue to a neutral look.

“Mourning Glory,” photographed by Inez Van Lamsweerde and Vinoodh Matadin, styled by Edward Enninful; W magazine August 2015.

7

A smoky eye highlights those exaggerated shadows from bright waterfront sunlight, creating a wholly striking look.

Cara Delevingne in “Heavenly Creature,” photographed by Mikael Jansson, styled by Edward Enninful; W magazine March 2013. Photo by Getty Images.

8

Fun in the sun: Nothing says “holidays” like bright lids to match a beach ball.

“A Brighter Shade of Pale,” photographed by Wily Vanderperre, styled by Olivier Rizzo; W magazine July 2011.

9

We’ve been singing the praises of bleached, beachy locks, and they work best when paired with summer sweaters and kohl-rimmed eyes.

“Sweater Weather,” photographed by Scott Trindle, styled by Felicia Garcia-Rivera; W magazine August 2014.

10

A bowl cut with beachy waves is an edgy way to do Memorial Day beauty.

“Survival of the Chicest,” photographed by Mikael Jansson, styled by Edward Enninful; W magazine June/July 2013.

11

There’s an iconic image of Brigitte Bardot running down the beach at Cannes, so we recommend embracing Bardot’s bombshell look as you travel to shores near and far this summer.

“From Here to Eternity,” photographed by Inez Van Lamsweerde and Vinoodh Matadin, styled by Alex White; W magazine May 2009.