Model Jeanne Damas embodies the effortlessly chic French girl look. In fact, growing up she was always told that she resembled Charlotte Gainsbourg, the actress and daughter of the legendary English actress Jane Birkin and French musician Serge Gainsbourg. Today, she’s more often than not compared to Birkin, thanks to her masterfully effortless, understated wardrobe. “I must be a hidden girl of the Gainsbourg family!” she laughs. Now, she’s bringing her personal style to the masses with her first fashion label, called Rouje. A reference to Damas’ love of red lipstick, Rouje is really a love letter to French girls, combining classic, iconic staples with contemporary, youthful design. It’s also the result of a collaboration between French girls, as Damas recruited friends such as photographer Adeline Mai as collaborators. Here, Damas explains how she became a model, why she launched the label, and what it means, exactly, to dress like a Parisian.