How Pastels Became Spring’s Most Surprisingly Cool Trend

Pastels have a reputation for being dainty and ultra-girly—and at times, a snooze-worthy standard option for spring. But when styled right, with a bit of edge to offset the saccharine, they can feel downright modern—and dare we say, cool? Take, for example, Abby Lee Kershaw matching her pale pink hair to a slouchy sweater, or the consummate of cool, Bjork, making the feminine hue all her own.Here, a few images the Warchives, to inspire your Easter look.
Photograph by Craig McDean for W Magazine, September 2006.
Photo by Craig McDean for W Magazine, January 2010.
Photograph by Mark Segal for W Magazine.
Petite Meller photographed by Van Sarki for W Magazine, August 2014.
Bjork photographed by Tim Walker for W Magazine, November 2017.
Photograph by Knick Knight for W Magazine, October 2012.
Photograph by Marilyn Minter for W magazine, October 2014.
Photograph by Steven Klein for W Magazine, August 2009.
Photograph by Tim Walker for W Magazine, April 2013.
Photograph by Kenneth Willardt for W Magazine, August 2015.
Photograph by Mario Sorrenti for W Magazine, March 2012.
Lara Stone photographed by Craig McDean for W Magazine, April 2011.
Photograph by Benjamin Lennox for W Magazine, August 2014.
Photograph by Craig McDean for W Magazine.
Elle Fanning photographed by Mario Sorrenti for W Magazine, October 2016.