Each season of Seoul Fashion Week brings exciting new street style stars, designers to watch, and models to know. Since its founding in 2011, the city has quickly established itself as a contender alongside major fashion capitals like New York, London, Paris, and Milan, and South Korean models like Soo Joo Park, Noma Han, and most recently, Yoon Young Bae, are taking the global runways by storm, too. And because South Korea’s menswear scene is just as profitable as its women’s, you see just as many male models walking around as women—and they’re just as done-up, with some even wearing makeup. Altogether, these emerging models embody everything that the country’s capital has to offer, from its thriving youth culture to its streetwear cliques that rival those in New York City. Here, see ten new South Korean male and female models who are on the rise as the Seoul Fashion Week Fall 2017 shows get underway.