Online Exclusive: (Affordable) Watches We Love


A new watch doesn’t have to cost you an arm and a leg. Here, ten very chic, W-approved timepieces, five of them under $300.


Nooka watches are a favorite among design aficionados from Tokyo to TriBeCa. (The fact that it can take you an extra moment to figure out the actual time is part of the draw.) This model, the Aluminum Zot, uses dots and lines to represent the hours and minutes. $250, at


Last year, Marc Jacobs designed a stunning collection of timepieces for Louis Vuitton. The new watches for his Marc by Marc line, meanwhile, are much more affordable, while echoing the same aesthetic. (Pictured here, the Katia watch, in gold-plated stainless steel). $225, at


The watches Philippe Starck has designed for Fossil (Starck with Fossil) are as cooly modern and streamlined as his signature interiors and housewares. Here, a rose gold-toned stainless steel dual time watch. $160.00, at


The late graphic designer Tibor Kalman, founder of M&Co, designed several cult timepieces. The witty 10-One-4 Watch is still a classic. $95.00, at


Versace, relatively new to the whole watch game, hits all the right notes with the strong and sexy Era watch, which flaunts a white enamel dial and crocodile-pattern leather strap. $1,550, at and (a slightly different version) at []( KeywordSearch)


For some women, a bold men’s watch is the way to go. This Hugo Boss version, in rose gold-plated stainless steel, would be utterly chic on a feminine wrist. $595, at Macy’s Herald Square, 800-796-7103 or


For evening, Valentino’s mother-of-pearl and diamond Ronda watch, with a bordeaux suede strap, is a thing of beauty. $900, at and Nordstrom stores.


Pendant timepieces are increasingly on our radar. This 18k yellow gold and diamond DVF by H. Stern Sutra pendant watch, with a faceted sapphire crystal and 28-inch gold chain, doubles as a serious piece of jewelry. $4,800, at H. Stern. 1-800-7-HSTERN (There’s also a bracelet version at


Here’s another pendant watch (this one from the Metropolitan Museum of Art gift shop) that caught our eye. Based on a design by Louis Comfort Tiffany, the Tiffany Laurelton Hall Mosaic Pendant Watch has a decorative mother-of-pearl and enamel inlay dial and is something we are keeping in mind for Mother’s Day. $150, at


A watch to hold on to for years to come: Ebel’s elegant diamond-adorned Brasilia watch, which has a mother of pearl dial and python strap. $3,950, at