Greta Gerwig Directs “The Domestic Kingdom and Terror and Beauty,” Starring Florence Welch

Florence Welch/Greta Gerwig - Volume 2
Starring Florence Welch; Directed by Greta Gerwig; Photographs by Tina Barney; Styled by Sara Moonves

“The Domestic Kingdom and Terror and Beauty,” a fashion fantasy created for W magazine starring Florence Welch and directed by Greta Gerwig, with photographs by Tina Barney and styling by Sara Moonves, has been in the making for awhile now. Gerwig, who took a break from her awards-circuit handshaking for her Oscar-nominated Best Picture contender Lady Bird to create this dark domestic tale, has been wanting to collaborate with the singer Florence Welch since they became friends five years ago. “The theme was dark fantasy, and, in a certain way, Florence already lives there, so I didn’t want to double down on what she’s already made,” Gerwig says. “It would actually be her dark fantasy—trapped in a house as a housewife forever.”


Florence Welch wears a Valentino gown. Beauty: Maybelline New York. Directed by Greta Gerwig. Photograph by Tina Barney. Styled by Sara Moonves. Hair by Esther Langham; makeup by Aaron de Mey at Art Partner; manicure by Alicia Torello at the Wall Group. Set design by Nicholas Des Jardins at Streeters.


Florence Welch wears a Marni dress; wings from Western Costume Company, North Hollywood.


Marc Jacobs minidress; Stephen Jones for Marc Jacobs turban; Falke tights.


Valentino gown.


CALVIN KLEIN 205W39NYC dress and sandals.


Carolina Herrera dress; Van Cleef & Arpels brooch; Celeste Stein tights; Kate 
Spade New York bag; Miu Miu sandals.


Gucci belted jumpsuit; Cartier watch; 
Dries Van Noten sandals.


Miu Miu dress, tank, and belt. Beauty note: For a camera-ready cat eye, try Maybelline New York Lasting Drama Light Liner in Twinkle Black.


Hermès cape and pants; Tory Sport turtleneck; David Yurman 
earrings; Pomellato bracelet; Givenchy clutch.


Missoni dress.


Florence Welch wears a Miu Miu dress, tank, briefs, and shoes; Falke socks.