Adam Levine Is “Psyched” To Be the Face and Tattooed Body of YSL’s New Fragrance

The lead singer of the Maroon 5 debuts his collaboration with the brand.

Courtesy of @YSL

Adam Levine is having quite a busy year–in the past few months, he has returned as a judge on NBC’s The Voice for a record-breaking 13th season, dropped a new album, Red Pill Blues, with his band Maroon 5; and announced that he and his wife, the Victoria’s Secret model Behati Prinsloo, are expecting a second child. Now, the singer is adding fragrance muse to his impressive resume.

As announced on Monday morning, Levine will be the digital-only face of YSL’s new men’s fragrance, Y. In a release, YSL announced that this fragrance includes notes of bergamot, sage, cedarwood, and is for the “multifaceted modern man.” Judging the images that accompanied the announcement, that means a guy who can show off his tattoos in a white tank top at one moment, and look sleek in a velvet tuxedo jacket the next. No one does that better than Adam Levine, apparently.

Courtesy of YSL.

In true rock ‘n roll style, Levine explained “I’m psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery.” He added, “As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me – it is not the story of one man, but of a whole creative generation. I’m excited to develop our relationship and see where it will lead.” He also posted on Instagram that his 10 million-plus followers should “come back tomorrow for more.” And so we will.

Courtesy of YSL.

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