Aluna Francis of AlunaGeorge at SXSW. Photo by Sam Deitch/

Who: Aluna Francis of AlunaGeorge.

When: Thursday, March 17.

Where: South by Southwest 2016.

What: A Calvin Klein x Urban Outfitters bikini top with high-waisted denim cutoffs and a denim vest.

Why: Because this is how you do South By - prizing comfort without giving up on style. In a back-to-basics look anchoring shades of black and blue with a bright red lip, Francis sports a Canadian tuxedo we can get on board with.

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