FASHION

Artistic Vision

In 1971, John Baldessari famously pledged in an intentionally mundane 13-minute video not to make any more boring art. For his latest project, a collaboration with L.A. eyewear brand Freeway (founded by Alex Israel,...


John Baldessari, I Will Not Make Any More Boring Art, 1973, Courtesy of the Artist and Cirrus Edition Ltd., Los Angeles