The power of the Calvin Klein underwear campaign proves eternal. You never know which in-demand celebrity will be lining up to strip down to their CK skivvies next. For the brand’s latest effort, regulars like Kendall Jenner, Justin Bieber and EXO member Lay Zhang are joined by the newcomers Maluma, Lil Nas X, Hunter Schafer, and SZA in a decidedly unapologetic campaign shot by Mario Sorrenti.
You’ve got SZA stunting out of the passenger side of a sports car, Maluma certainly having a moment with a garden hose, and Jenner posed precariously on the edge of a designer chair. The tagline: “Deal with it.”
“I don’t know what the hell’s going on,” says Lil Nas in the accompanying video. “Deal with it.”
“I’m so weird,” mutters Jenner while playing with flowers. “I’m so fucking weird.”
Meanwhile, you can also catch Bieber strutting shirtless to an excerpt of Sophie’s “Ponyboy,” which is a moment few would have predicted. And Maluma, who once let Madonna lick his toe in a music video, proves to be one of the least shy men working in entertainment today.