The fashion industry is always awash in rumors, and there's nothing people seem to like to speculate on more than "What will Hedi Slimane do next?" and "Who might take over Chanel one day?" Inevitably, sometimes that gossip cross pollinates into "Hedi Slimane is heading to Chanel."

It's not the first time such speculation has been thrown around, but apparently this time buzz got strong enough that Chanel had to issue a statement to downplay it.

The rumors made a certain amount of sense. Slimane, who of course first became a fashion darling through his generation-defining work at Dior Homme, would be brought on to fully develop Chanel's menswear offering. The brand offers some things for the gentlemen here and there (and, of course, has brought on Pharrell Williams to help market its latest unisex bag to men), but is one of the few major brands that hasn't fully explored the possibilities of dressing dudes. Slimane would then be groomed to someday take over for Karl Lagerfeld.

Of course, Lagerfeld and Slimane are friends and mutual professional admirers. Lagerfeld famously credited his weight loss to a desire to wear the slim suits Slimane had perfected at Dior.

But don't take any of this as anything more than fashion fan fiction.

“The house of Chanel has no projects with Hedi Slimane,” Chanel said in a statement released to Women's Wear Daily. “Chanel doesn’t work on the launch of a Chanel men’s wear collection.”

Well, that's to the point.

Of course, the question of Slimane's next move has been a subject of fascination since his abrupt departure from Saint Laurent last year. While his time there was relatively brief, he more than proved that he can produce a commercially successful women's wear line as well.

Though, Slimane hasn't been eager to play his next move (not much a surprise considering his years long gap between his stints at Dior Homme and Saint Laurent). In addition to the Chanel theories, rumors of the possibility of a line under Slimane's own name have also been downplayed. Indeed, Slimane actually got into a legal battle with Kering Group, YSL's parent company, to get the company to keep enforcing the "non-compete" clause in his contract.

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