In the wake of the tragic events in Japan, some of our favorite companies are finding creative ways to give back. Here’s a rundown of some great ways to donate to a very worthy cause:


“Whatever your personal style, doing good makes your feel good,” Kenneth Cole recently told W. With 100% of net profits going back to the American Red Cross, the designer’s t-shirt (above) certainly inspires the do-gooder in all of us.


Fifty percent of net proceeds from the sale of The Light of Tokyo (above), a sweeping book of black and white photography of the city from Jean-Michel Berts, will go to local victims of the natural disaster through the American Red Cross.


On Tuesday, March 22nd at 33 Bleecker St. between 6pm and 8pm, Mark and Maria will be on hand to sign Zero’s new line of limited edition tees (above) with prints taken from Mark’s photographs. All profits will be donated to Doctors Without Borders.


On Tuesday, March 22nd, SoulCycle is donating one dollar from every ride to the American Red Cross. They will also be collecting donations through Friday.

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Alexis Bittar
Alexis Bittar will donate 100 percent of their online sales through March 25th and 100 percent of boutique sales on March 24th to Catholic relief services to assist in Japan.


All of the net proceeds from Tory Burch’s graphic tee (above) will go to the American Red Cross.

Lady Gaga
Lady Gaga is reaching out to her Little Monsters for support through the sale of her “We Pray for Japan” wristband. All proceeds go directly to Japan relief efforts.

Through the end of April, Natori will donate 10 percent of all and sales to the Red Cross.

Rebecca Minkoff
Rebecca Minkoff is donating 100 dollars for every red handbag sold on her site.

Gilt City
Gilt City will match each donation made to the non-profit Global Giving.