Fiorucci Takes Models Back in Time with a Raucous Disco Dance Party
With Fiorucci returning, what else would models and fashion week scenesters like to see return from its original era? Afros, side ponies and activism to name a few.
There was no other way to herald the return of Fiorucci other than a good old fashioned disco dance party. The cult Italian label’s signature curve-hugging jeans provided the wardrobe of choice for many a late night party in the genre’s heyday. Its name was immortalized both in the lyrics of Sister Sledge’s classic “He’s The Greatest Dancer” and the title of Mark Leckey’s art film exploring underground nightlife, Fiorucci Made Me Hardcore. For a time, it was practically synonymous with a certain brand neon-tinged hedonism of the ’70s and ’80s.
On Friday night, W magazine threw a party at Paul’s Casablanca that drew—presumably—old fans of the label, like Sofia Coppola, Ann Dexter-Jones, plus a new generation who might not have been born during Fiorucci’s glory years, like Caroline Vreeland, designer Adam Selman, and a bevy of models including Jordan Dunn, Winnie Harlow, and Anna Cleveland. They all packed into the intimate Moroccan-themed Soho nightclub as waitresses passed out heart-shaped lollipops, lip-shaped gummies, and strings of black vinyl bracelets.
With nostalgia-heavy in the air, we couldn’t help but wonder what else from Fiorucci’s halcyon days guests would like to see return and reborn.
The model Hailey Clauson, clad in a daring black pantsuit and matching black choker, would like to see the return of one her profession’s most legendary figures. “Veruschka!” she said. “The best!”
Fiorucci Throws a Disco Dance Party at Paul’s Casablanca
W Celebrated the relaunch of Fiorucci during New York Fashion Week at Paul’s Casablanca nightclub, and all of the Fiorucci Angels were in attendance.
Model Anna Cleveland was the the belle of the ball and spent most of the night cutting it up on the dance floor.
Models Winnie Harlow and Maria Borges spent most of the night around a table in the back with singer Madison Beer.
Oh, what, wow! She’s the greatest dancer. Or at least one of them at the disco-fueled dance party on Friday night.
Fiorucci was the go-to wardrobe choice for many a disco party in the ’70s, so it’s only natural that the DJ played a set heavy on vintage disco.
A guest amongst the Morrocan-themed interior at Paul’s Casablanca for W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week.
Guests attend W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week at Paul’s Casablanca Friday night in Soho.
A sweetie takes a sip at W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week on Friday.
The Fiorucci angels made many a wardrobe appearance at W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week.
Waitresses passed our rainbow-colored heart-shaped lollipops to put guests in a colorful mood fitting for the nostalgic vibe of the party.
Anna Cleveland said she was hoping for the return of the vibrancy and the love of the ’70s and ’80s.
Model Maria Borges, who held court with Winnie Harlow, said she was hoping for the return of more platform shoes.
New York City nightlife Icon Sophia Lamar showed up in a leather jacket adorned with a “power to the people” fist pin.
W Celebrates Relaunch of Fiorucci during New York Fashion Week.
W Celebrates Relaunch of Fiorucci during New York Fashion Week.
W Celebrates Relaunch of Fiorucci during New York Fashion Week.
W Celebrates Relaunch of Fiorucci during New York Fashion Week.
Guests crammed into Paul’s Casablanca nightclub for W magazine’s Friday night party for the relaunch of Fiorucci during New York Fashion Week.
More statement-making hardware, this time pink and furry, at W magazine’s Friday night party for the relaunch of Fiorucci during New York Fashion Week.
If you didn’t have your picture taken you pretty much weren’t at W magazine’s Friday night party for the relaunch of Fiorucci during New York Fashion Week.
The hottest accessory of the night: Fiorucci jackets, naturally. Though most opted for denim, at least one guest had a black Fiorucci windbreaker handy.
Street style star and merchandiser Veronika Helibrunner attends W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week.
Some guests opted for their best ’70s glam at W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week.
Lollipops were everywhere at W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week on Firday night.
Balloons took the night at W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week at Paul’s Casablanca nightclub.
Guests danced the night away to disco at W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week.
It was all about disco dancing and reviving the spirt of the ’70s at W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week.
Guests literally let their hair down at W magazine’s party celebrating the relaunch of Fiorucci during New York Fashion Week.
Winnie Harlow, who was holding court with singer Madison Beer and fellow model Maria Borges around a table in the back of the club, hoped the era’s hair trends would return. Sitting next to her Beer was on the same hair wavelength. “Side ponies,” she said. “I love side ponies.” Meanwhile, Borges was thinking more about shoes.
“Platforms,” she said. “Well, they’re already coming back, but I want more.”
Of course, one can’t go very long these days without the topic of politics being broached, even at a New York Fashion Week party that hoped to transport guests back to another era.
Madonna, the ’80s, and the Golden Age of Fiorucci
Models wearing Jeans from the Fiorucci Spring 2017 Collection.
Janie and Stephen Schaffer.
A Fiorucci matchbook, 1970s.
A StoreFront in Beverly Hills, 1980s.
An Equipe bomber jacket, 1980s.
A 1982 Polaroid of Madonna and her pal Maripol.
A campaign image from 1976.
A campaign image from 1983.
A campaign image from 1974.
A poster, 1980.
A carrier bag, 1970s.
Elio Fiorucci, in the New York store, 1980s.
The Love Boot, 1980.
Unfinished poster artwork
‘Computer Brain’ graphic, c. 1980s
Fiorucci carrier bag, 1978
Fiorucci carrier bag
Madonna and dancers, Fiorucci 15th anniversary party, Studio 54, 1983
Fiorucci store
Angels denim jacket
Fiorucci Jeans
Spiral Swimsuit
Leopard print bra
Model Anna Cleveland, daughter of Pat Cleveland, one of the era’s biggest models, may have been one of the night’s most enthusiastic dancers. She spent most of the evening in the middle of the dance floor but took a break to tell us what she wanted to return.
“Well, there’s many things, and some are already coming back,” she said. “The vibrancy. The love. The united feeling…You know what’s happening right now with all the political debates, it’s bringing us all back together, and that’s really what it’s all about— love.”
The DJ Mia Moretti, who had stopped by before heading to DJ the Jeremy Scott after party, was even more blunt about hoping for a return of ’70s political culture.
“Activism,” she answered. “It’s coming back, but we need more. Our generation forgot that you have to work for your rights.”
“We have to remember to care about the things we want to make better and maintain the privilege that we have been given,” she continued. “We took it granted and we’re losing it.”
Hey, sparking a sexual revolution on the dance floor in hip-hugging Fiorucci jeans at night while advocating for political change during the day went hand-in-hand in the ’70s. There’s no reason they couldn’t again today.
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Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
Street style inspiration during New York Fashion Week.
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