Stuart Weitzman/Mario Testino
Gigi Hadid is doing something she's never done before—posing with the legendary Kate Moss for the first time ever in a new spring 2018 campaign for Stuart Weitzman. Mario Testino photographed the two models for the sleek campaign, in an effort to capture the chemistry of the intergenerational supermodel pair as they show off the variety of the label's new shoes.
While the pair has never been photographed together before now, the two models share more in common than you might think. According to video shot for the Stuart Weitzman campaign, both of them started modeling quite young (however, Hadid has Moss beat with a starting age of fourteen months; Moss began her career at the age of fifteen), both love to start their days with coffee on set, and both have plenty of hidden talents (Hadid has a double jointed elbow). Also, it helps that they basically look like twins in the new campaign.
Two black and white photographs feature the pair of supermodels in classic monochromatic looks (in one image they're sporting all black, in the other it's all white), and in one of the photographs for the campaign, both models demonstrate their strength as model Jordan Barrett appears without shoes, on the ground, and is being stepped on and over by Moss and Hadid.
The campaign marks a turning point in the acceptance of the new generation of models by the icons of the recent past, and for those who have negatively criticized the new wave of models like Hadid and her sister Bella Hadid, comparing them to '90s supermodel icons such as Moss, Naomi Campbell or Cindy Crawford, Hadid's friend and fellow model Kendall Jenner has some words of support. In her February cover story with Harper's Bazaar, Jenner put up her defense. “We don’t work any less hard than the ’90s models did when they were young," said the 22-year-old model.
"I’ve actually talked about it with a couple of women, like Cindy Crawford, who have been doing this for a long time. A lot of people are like, ‘Oh, it’s so much easier now because you have Instagram. You don’t even need an agency anymore.’ But that’s just not true,” said Jenner. Even though she acknowledges that social media has assisted her in her journey to become a model, Jenner put it all into perspective by saying,“I still had to go to all the castings, I still had to go meet all the photographers, I still had to do all of that to get to where I am now. There wasn’t a step taken out just because I had social media."
It's hard to believe that before now, both Moss and Hadid had never been photographed together, but wherever you stand on the debate, with their new campaign, one thing is for sure—both of the models just made history.