Clothes that are both comfortable and chic are few and far between. (And there are only so many times you can step out in one of Norma Kamali’s sleeping bag puffer coats.) But with no end to the work-from-home era in sight, even Saint Laurent’s Anthony Vaccarello, longtime purveyor of black minidresses, has started designing for comfort. All that has made way for an unlikely addition to the high-fashion ranks: Suddenly, houses like Gucci can’t seem to get enough of the North Face. 

Maison Martin Margiela’s recent North Face collaboration was all about silhouettes (which happened to resemble M&Ms). Gucci’s, on the other hand, is all about the prints. The outerwear brand’s classic puffer jackets, backpacks, and jumpsuits now come in Gucci monogram patterns and florals, which you’ll no doubt soon see on North Face enthusiast Bella Hadid. 

Gucci’s creative director, Alessandro Michele, also added his own designs into the mix. Some, like chemise dresses and silky bowling shirts, aren’t so practical. But other offerings, like hiking boots, are ideal for outdoorsy ventures—like the hike though the Alps featured in the collaboration’s campaign. There’s even a Gucci tent. 

The North Face x Gucci campaign
The North Face x Gucci campaigned, photographed by Daniel Shea.

There’s also not one, but two North Face x Gucci sleeping bags—one of which is wearable. The latter is an ideal work-from-home uniform, but also a worthy investment piece. Back in the 1970s, Kamali’s sleeping bag coats were particularly popular on late nights at Studio 54. 

Gucci x North Face campaign
The North Face x Gucci campaigned, photographed by Daniel Shea.

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