In 2005, Robert Keith recruited his friend Kether Parker to collaborate on a jewelry line, and sell it from a Quonset hut. The duo has come a long way in the past decade: this month, they opened the Hoorsenbuhs gallery on Broome Street, in New York’s SoHo. The huge space features a life-size safe with gilded door, in the back of the shop, a life-size silver Hoorsenbuhs chain, anchoring a glass display case, and leather goods, including a chair, in the shape of the brand’s phantom ring. “It was simply part of the organic evolution, the path of discovery on so many levels,” Keith said. “I've always had visions and sketched out ideas if the opportunity for a grand space presented itself. The opportunity presented itself and I was ready, the seeds were planted, and what we created honors that principle.”

Tribes
Those in the know, and those looking for beautifully crafted gold rings and chains.   Fans of the store/brand
Keith and Parker live by the motto ‘Loose lips sink ships,’ but many a celebrity has been photographed wearing their iconic and easy to identify rings, including Mary-Kate Olsen and Rihanna.   The Mix
The brands entire jewelry offering is available - heritage, matrimony, the Cathedral collection (a Keith/Hirst collaboration), as well as leather goods, home and lifestyle apparel.

Best Sellers
Phantom rings and cuffs, classic link rings, and open-link chain necklaces.   Price points
$250 through $2,500 for sterling silver, and $1,000 and up for gold and diamond pieces.   Piece de Resistance
Keith’s favorite part of the store is the Phantom Lounge Collection, which is comprised pieces he has worked with an artist to create. “These are essentially life size jewelry with function,” he says.    For those that wish to shop from home
Hoorsenbuhs.com

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