Nicole Richie

Nicole Richie. Photo by Tiffany Rose/WireImage.

As if family life, her TV series, and her clothing and jewelry lines weren’t keeping Nicole Richie busy enough, the multi-hyphenate is adding “open a pop-up store” to her list of things to do. The first U.S. retail space for her brand, House of Harlow 1960, opens this weekend at The Grove in Los Angeles, in a luxe bohemian setting designed by Richie and her interior designer BFF Masha Gordon. “We just tore the store out completely and redid everything so that it can really reflect what House of Harlow is,” Richie explains. “Even the furniture that went in the store—all the furniture is for sale—it’s all from my favorite furniture stores in L.A. Everything in there has a personal touch and a personal relationship to me.” Aside from the stunning interior, which features mismatched chairs, oxidized gold features, and a mirror wall, the outpost features House of Harlow’s latest wares (Richie’s current go-tos are the easy silk pieces and a pair of burnt orange bellbottoms), a curated selection of vintage clothing hand-picked by Richie, and an exclusive fine jewelry capsule collection. To celebrate the opening, the brand has organized a “Head-to-Toe Glamour Fest” of events like a makeup lesson from artist Beau Nelson, a styling session with Simone Harouche, and conversations between industry insiders and Richie herself. And the designer says home and possibly kids collections are on the horizon for the growing brand. “It’s all in the very early stages,” she says.

The House of Harlow 1960 Pop-Up is open from July 3rd to July 16th in The Grove, Los Angeles.