You can probably guess who the most followed models on Instagram are without even really thinking about it. The top four includes Kendall Jenner, both Hadids, and Cara Delevingne. Despite Kaia Gerber's considerable buzz in the industry, she's nowhere even close to those Instagram queens (yet, anyway). She's approximately 84.7 million followers behind Jenner in first place. And yet, Gerber is beating all those others in one very important Instagram metric: follower engagement.
It's a matter of quantity vs. quality, and while Gerber may not command seven figures worth of followers yet, her average follower is much more likely to watch her videos, comment on her posts, and smash that like button. Think of her right now like a cult TV show with a rabid fanbase even if it isn't yet a ratings juggernaut. Granted, it's hard to keep 38.5 million followers (Gigi Hadid's count) as engaged as say, a few thousand diehards, but engagement is nothing to brush off either, especially as Instagram continues to fine-tune its algorithm.
The data comes directly from Instagram's latest rundown report analyzing fashion-focused accounts (and we should note that when they say "models" they actually mean "fashion models," not just anyone who happens to put "model" in their Instagram bio). While there was no change in the overall followers leader board, the engagement metric does bear out some surprising social media superstars alongside Gerber.
It was actually Ukranian model Julia Ratner, who dubs herself a member of the "Elfish Elite" in her bio, who has the most engaged followers of all the runway walkers, despite a relatively humble 39.2k followers. She also happens to be a frequent cover girl in her native country; Nigerian model Mayowa Nicholas comes in second. Here's a rundwon of the top 10:
1. Julia Ratner
Total Follower Count: 39.2k
Recent Runways: Prabal Gurung, Valentino, Chanel, Dior.
2. Mayowa Nicholas
Total Follower Count: 52.7k
Recent Runways: Alexander Wang, Michael Kors, Off-White, Dries Van Noten.
3. Paulina Frankowska
Follower Count: 16.4k
Recent Runways: Akris, Armani, Maison Margiela.
4. Léa Julian
Follower Count: 23.3k
Recent Runways: Marc Jacobs, Gucci, Coach.
5. Presley Gerber (the only male model to make the list)
Total Follower Count: 592k
Recent Runways: Balmain, Tommy Hilfiger.
6. Kaia Gerber
Total Follower Count: 2.9m
Recent Runways: Versace, Moschino, Calvin Klein.
7. Yasmin Wijnaldum
Total Follower Count: 63.6k
Recent Runways: Moschino, Anna Sui, Brandon Maxwell.
8. Vittoria Ceretti
Total Follower Count: 303k
Recent Runways: Alexandre Vauthier, Proenza Schouler, Chanel.
9. Lauren de Graaf
Total Follower Count: 102k
Recent Runways: Guo Pei, Armani, Chanel.
10. Selena Forrest
Total Follower Count: 45.9k
Recent Runways: Victoria Beckham, Calvin Klein, Jason Wu, Alexander Wang.
Of course, today's buzzy sensation is tomorrow's superstar, and we wouldn't be surprised to see any of these models' follower count rise along with their careers.
Kaia Gerber on the Runway: See All the Rising Supermodel's Fashion Show Appearances So Far
Antonio de Moraes Barros Filho
Photo courtesy of Getty Images.