Step Aside, Rihanna: Kim Kardashian Is Pat McGrath’s Newest Muse

Kim Kardashian is the face of Pat McGrath’s Dark Star 006 eye kit, which comes out on April 11.

Kim Kardashian

Kim Kardashian is many things: a mom, businesswoman, and a designer in her own right. Now, thanks to everyone’s favorite makeup artist Pat McGrath, she can add the title of “muse” to her ever-growing resume.

To coincide with the launch of her latest seven-piece Dark Star 006 eye kit, the makeup artist (who has been responsible for dozens of runways) shared a video on Instagram teasing “Someone Is Coming.” Considering McGrath is casually BFFs with most pop culture figureheads (including Rihanna and the Hadids), the roster of possibilities was long. The industry has been left guessing for the better part of a week about who it could be, until McGrath revealed on Monday afternoon that her new muse is none other than Kim Kardashian.

When It Comes to Personal Style, Kim Kardashian Is Never Off Duty

Kim Kardashian in Givenchy at the brand’s show during Paris Fashion Week Spring 2017 in Paris, France, October 2016.

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Kim Kardashian in Givenchy and Unravel at the Buro 24/7 Fashion Forward Initiative in Paris, France, September 2016.

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Kim Kardashian and Kanye West, both in Balmain, at the brand’s afterparty during Paris Fashion Week Spring 2017 in Paris, France, September 2016.

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Kim Kardashian in Off-White at the brand’s fashion show during Paris Fashion Week Spring 2017 in Paris, France, September 2016.

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Kim Kardashian in Adidas at Givenchy in Paris, France, September 2016.

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Kim Kardashian in Proenza Schouler with Andy Cohen in New York, New York, September 2016.

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Kim Kardashian in Alice + Olivia in New York, New York, September 2016.

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First up: Kim takes the varsity jacket to new lengths — this is a varsity cloak. Paired with a corset, bike shorts, and Fenty Puma furry slides, we’re not sure what it means, but it must mean something.

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Then: Kim wears a Vetements bomber with black denim jorts and a black body suit in New York, September 2016.

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The jorts look comes in a whole array of colors, from black to white. Here, Kim also previews a pair of the transparent mules that would debut on the Yeezy Season 4 runway.

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The Vetements look that launched a thousand snaps comes in mini-me sizes, too. Kim and North in New York, New York, September 2016.

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A translucent slip dress by Maison Margiela, sky-high boots by Balenciaga — Kim, rightly, captioned this one “Silver Surfer” on her Instagram.

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A week in the life of Kim K wouldn’t be complete without some merch. For an outing in New York, she wears a The Life of Pablo denim jacket, Yeezy Season 4 boots (like the Margiela pair, with no end in sight), and a blue mesh top and matching skurt.

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When she loves a look, she loves a look — here, the sky-high boots in black pair wonderfully with a Saint Pablo tunic. Kim goes health goth.

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And, of course, the grandest of all: Kim Kardashian supported husband Kanye West at his Yeezy Season 4 show on Roosevelt Island back in her standard-issue taupe uniform.

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E! News was the first to share an extended version of McGrath’s initial video, which features Kardashian rubbing her McGrath-bedazzled face. This is hardly Kardashian’s first time as the face of a major makeup brand. She has her own Kardashian Beauty line and a Charlotte Tilbury lipstick named after her—and in the video she looks like the pro we all know she is.

Update: The full video, complete with a Kanye West soundtrack, has been released on McGrath’s Instagram:

McGrath is the genius behind some of the most sought-after makeup kits on the planet, and her products are constantly shown off by her famous friends. Remember Rihanna’s lips for our September cover? That was McGrath’s doing. Blue-hued Dark Star 006 is the third sparkly product kit out of the house of McGrath (after red-tinged Lush 004 and gold-gilded Metalmorphosis 005), and the first to have a famous face attached to it.

The kit comes out on April 11.

Watch Kim Kardashian take W’s Screen Test:

Related: Pat McGrath on Creating Rihanna’s Regal Beauty for W’s September Cover

Kim Kardashian’s Most Memorable Looks

Pulling an Angelina in Altuzarra in Beverly Hills.

Photo by Getty Images.

Beautiful in Balmain during Paris Fashion Week.

Photo by BFA.com.

Keeping it simple in a sleek black suit.

Photo by Getty Images.

Matching baby North in head-to-toe tan.

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Rocking Givenchy maternity at the 2014 Met Gala.

Coordinating in one of many long coats in New York.

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And a textured one, too.

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In a sheer Proenza Schouler dress at the 2015 CFDA Awards.

Photo by Sherly Rabbani.

Looking chic in head-to-toe black at a Paris gym.

Photo by Getty Images.

Right on trend in a barely-there Roberto Cavalli dress at the 2015 Met Ball.

Photo by Sherly Rabbani and Josephine Solimene.