Kim Kardashian West has a lot going on: she just launched her cosmetics brand KKW Beauty, she already has a line of four perfumes, and now it seems she's getting ready to launch yet another perfume, perhaps in conjunction with KKW Beauty.
On Wednesday night, Kardashian West shared a close-up photo of a bunch of pink flowers on Instagram with the caption, "Gardenia." What should have been an on-the-nose caption soon turned into quite the mystery for the reality star's followers, once they realized that the flowers in the picture were not gardenias at all. "Those are orchids, but they're very pretty," one encouraging commenter wrote, while another added, "lol those are orchids! But you still give me life, KKW!"
We may never know for sure whether Kardashian West is trying to test her followers' gardening knowledge (if so, they passed with flying colors) or if she deemed real gardenias not pretty enough to be featured on her highly curated Instagram feed. We do know, however, that one of the two flowers is linked to an upcoming KKW fragrance, since one of those not-really-gardenias was tagged with a link to a brand-new "kkwfragrance" Instagram account. The page, simply titled "KKW," currently has zero photos and just over 300 followers, but you can expect that number to climb toward Kardashian West's own 103 million count once she starts giving more straightforward hints about the floral perfume.
Kardashian West previously teased a KKW fragrance on her Snapchat and in an interview with Allure over the summer, but claimed it wouldn't arrive until the "end of the year." She added, "There's definitely going to be a few other products coming out from the line pretty soon, it'll kinda move fast." An undereye concealer kit was reportedly already in the works. "It has taken me years to figure out how to conceal my dark circles on my undereyes. That's what people were always asking me," she said — but perhaps more people started asking about her signature scent instead.
No word on what this mean's for Kardashian's existing scents, but its worth noting that Kardashian West, unlike many celebrities who partner with existing companies, owns her new KKW label outright.
Kim Kardashian Takes W's Screen Test: