Before it was cool to go green, Linda Loudermilk saw the light. In 2002 she started experimenting with organic cotton, bamboo, seaweed, even recycled plastic bottles, to develop a collection now at the forefront of environmental fashion. And crunchy granola it’s not. Rather, Loudermilk has created a languid take on sportswear she dubs “luxury eco.”

Monica May; Loudermilk’s hair and makeup by Helen Robertson at Celestine Agency