With his lavish 2009 melodrama I Am Love, Luca Guadagnino created the ultimate fashion film. Now the Italian director has started Frenesy, a production company aiming to do more of the same—albeit on a smaller scale. Over the past few years, he has made shorts for Cartier Sergio Rossi, Ferragamo, Fendi, Tod’s, and Delfina Delettrez—the latter directed by the American animator PES, whose minute-plus stop-motion film, Fresh Guacamole, was nominated for an Oscar this year. “Fashion films can be so much more than just moving look books,” Guadagnino says, crediting a Krizia-sporting aunt with his love for high style. But all this is not to say that Guadagnino has forsaken features: This month he begins shooting Body Art, based on Don DeLillo’s The Body Artist: A Novel, starring Isabelle Huppert and Sigourney Weaver, with costumes by Raf Simons for Dior. He’s also in talks with Grace Coddington to bring her dishy memoir to the big screen.