BEATS x MCM Launch Party

Vashtie Kola. Photo by

What: A celebration of MCM’s (Modern Creation München) collaboration with Beats by Dr. Dre.

When: Tuesday, May 12th

Where: The MCM flagship store in SoHo, New York.

Who: DJ Vashtie Kola set the tone before PartyNextDoor performed for a crowd including artists Jadakiss and Fabolous as well as stylish DJs Hannah Bronfman and Chelsea Leyland.

Why: The German luxury brand, which has roots in the ‘70s European disco scene, celebrated contemporary beats stateside with one of the biggest rapper/producers in the music business.