HAVING EARNED A LOYAL following with its essential- oil cleansers and hydrators, Nude, Ali Hewson and Bryan Meehan’s probiotic-based skincare line, is now taking on aging. “I’m older, and I needed something that lasted through the entire day instead of just until the afternoon,” says Hewson, whose wish prompted Nude’s lab coats to create Advanced Cellular Renewal Moisturizer, a luscious, absorbent cream loaded not only with probiotics but with peptides, hyaluronic acid, and a potent antioxidant called Chinese immortal-grass complex. “It’s been used in traditional Chinese medicine for centuries, primarily in green tea,” Meehan says.
Unearthing natural ingredients that pack a punch is Hewson and Meehan’s obsession, yet proud as the two are of being natural pioneers, they hope their approach won’t always be the exception. “The future for all brands is to think about environmental challenges,” Hewson says. “People should be able to take for granted that all products are made in a responsible way. This should be the norm.”