Raen Is Social Media’s Favorite New Sunglasses Brand of the Summer

From Emily Ratajkowski to Rihanna, Raen sunglasses are gaining a following of their own.

Celebrity Sightings In Paris -  March 3, 2017
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Eyewear options are not only essential during the spring and summer months, but also endless. So much so that it can often be overwhelming to try and find a perfect pair that fits both your frame and your style. But each season, a new brand emerges as a favorite of celebrities and social media influencers alike.

This year, that brand appears to be Raen, a handmade sunglasses and eyewear company base in Southern California with fans ranging from Emily Ratajkowski to Wiz Khalifa. They’ve got so many influencers on their roster, that they’ve created an entirely separate “As seen on” Instagram account, which features Rihanna, the vlogger-turned-model Amanda Steele, and actress slash activist Yara Shahidi.

Colored lenses are all the rage right now in terms of eyewear, but Raen is setting its sights on other vintage rock ‘n’ roll trends. The brand’s inspirations this season include Jackie O, Twiggy, and Kurt Cobain, and the results are thick white shades that musicians and models can’t get enough of—especially as music festival season kicks off.

“Women still love an oversized frame with a hit of color or a fun, thick frame, and men are still loving the streamlined update of the classic ’50s and ’60s styles,” said Justin Heit, the brand’s co-founder and creative director. “We’ve updated the vintage styles with creative new acetates, mirrored and colored lenses, and more functional fits.” He’s also tapped the professional surfer Alex Knost to help spread those California vibes worldwide.

If you’re unsure how to style the look, Instagram, per usual, provides endless inspiration.


Wiz Khalifa

Amanda Steele

Related: Instagram Stars Prefer to See Life Through Colored Lenses

21 Pairs of Rainbow Colored Lenses to Buy Now

Westward Leaning Concord 14 aviator-style acetate and gunmetal-tone mirrored sunglasses, $205,

Celine blue-tinted sunglasses, available May 2017 at Solstice Sunglasses, call 866.280.7620 or visit

Derek Lam purple acetate Stella sunglasses, $375,

Sunday Somewhere rose-hued tinted Fabio sunglasses, $320,

Karen Walker Disco Circus sunglasses in marigold yellow, $220,

Isabel Marant x Oliver Peoples aviator style sunglasses with golden frame and pink lenses, $260,

Le Specs Bandwagon sunglasses, diamond colored frame with blue gradient revo mirror lenses, $59,

Mykita Maison Martin Margiela Esse sunglasses, $550,

Coach New York pilot sunglasses with gradient lenses, $170,

Elizabeth and James Stanton aviator-style gold-tone mirrored sunglasses, $225,

Michael Kors Collection white acetate aviators with aquamarine lenses, $275, available at select Michael Kors stores,, or call 1.866.709.KORS.

Garrett Leight Wilson 49 round-frame sunglasses, with rose gold-tone metal frames and purple tint lenses, $307,

Sheriff & Cherry St. Barts round-frame acetate and gold-tone sunglasses, $245,

Gentle Monster x Tilda Swinton new tonic, $286,

Dior ‘Origins 1’ pink and purple mirrored and grey geometric lenses, with goldstone frames, $600,

Krewe Orleans Rose Gold titanium Camellia sunglasses, $295,

Illesteva Porto Cervo round-frame sunglasses, $190,

RETROSUPERFUTURE Mona Tuttolente cat-eye acetate mirrored sunglasses, $240,

Fendi polished silver tone frame sunglasses with blue gradient lenses, $525,

Acne Studios Mustang cat-eye sunglasses with pink frame and lenses, $340,

Linda Farrow gold-tone aviator sunglasses, $1,150,


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