We11 Done, The New Korean Clothing Line To Watch

Introducing We11 Done, by the founders of one of Seoul’s coolest shops, Rare Market.

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Rare Market, one of Seoul’s most buzzed about shops in the upscale Gangnam District, houses an impressive roster of luxury and contemporary brands like Rosie Assoulin, Vita Kin, Alexander Wang, Opening Ceremony, and Isa Arfen. This spring, they’ve added a new name to their racks—We11 Done, designed by Rare Market’s owners Dami Kwon and Jessica Jung. For the brand’s debut lookbook, they tapped Man Repeller’s Leandra Medine to strike a pose in their first-ever collection of silk robe jackets and blue-and-white button-up shirts with contrasting, oversized cuffs.

The name We11 Done stands for “well done, well made,” with the 11 being a reference to Rare Market’s 11 team members. “The concept of We11 Done is a return to 80s retro,” explained Mo Kim, the store’s marketing and PR manager. “You can feel this mood from the oversize-shaped shirts and coats, and the mix-and-match material pants and skirts,” he said.

The launch collection is fairly small, but it’s got plenty of eye-catching gems. The red, printed silk robe looks like the perfect spring jacket; the mixed material (with velvet, denim, and a floral print) cropped jeans are already on our wish lists; and the boxy mock turtlenecks and button-up shirts are a fresh take on classic silhouettes.

For now, We11 Done can only be purchased in the Rare Market shop. Luckily, they are set to launch e-commerce next month, with select pieces from the brand. They’ve also had plenty of interest from major retail shops around the world, so cross your fingers and hope it’s coming to a nearby store soon.