Filling the Gap

COS’s founder Rebekka Bay goes to Gap

Rebekka Bay

COS has long been a secret source for insiders, who scoop up the “grown-up” H&M brand’s basics by the armload on trips to Europe. But better than the news that COS is opening a store in New York is the announcement that the brand’s founder, Rebekka Bay, has been hired by Gap as its new creative director. Her first collection with the label, which includes cool, quirky pieces like floral bomber jackets and dirty-white boyfriend jeans, is in stores now.

Photograph courtesy of Gap.