New York’s Upper East Side has its fair share of shops, especially those that are almost solely devoted to cocktail and evening dresses. However, one French designer in particular is aiming to make big splash in the otherwise quiet neighborhood with his newly opened flagship store on Madison Avenue.

After testing out the area, Roland Mouret settled on a converted townhouse on Madison and 78th, not too far from The Mark and The Carlyle. Form-fitting dresses and separates fill the left side of the boutique while handbags are displayed to the right, with the the mezzanine and ground levels offering his selection of ready-to-wear and accessories. In addition to the colorful clothes on the rack, the amazing furniture, sculptures, and porcelains that Mouret has chosen for the shop were hard to miss, and added a nice soupçon of whimsy to the venue.

As the holiday party season swings into high gear, the ladies of Madison Avenue should rejoice in the new oasis in their backyard for occasion dressing.

Courtesy of Roland Mouret

TribesUpper East Side ladies, guests from nearby hotels, The Mark and The Carlyle, and fans of The Met Breuer.

The A-List FansChelsea Clinton, who wore a red Mouret dress to the Democratic National Convention; Victoria Beckham, Naomi Watts, Lily Collins, and Diane Kruger are all fans of the brand. Mouret’s iconic Galaxy dress has appeared on too many celebrities to count over the past decade.

The MixMouret is known for his dresses that flatter all women’s bodies, but his jumpsuits are also charming alternatives for the holiday party season. He’s not afraid of color, either. Stocking the requisite black and navy for the New York audience, the shop also offers rich jewel tones - reds, purple, teal, green abound.

Best-SellersThe cocktail dresses. A special favorite for those in need of a holiday dress should look no further than the Silvabella gown in deep red velvet, a grecian column dress that is sure to wow.

The DesignThe store's stark geometric shapes and iron-cast concrete walls take its cues from Brutalist architecture, and is a nice contrast to the exterior of the townhouse. Warm wood tables and chairs provide a balance to the metal fixtures and the works in porcelain created by Mouret’s husband, James B. Webster.

Courtesy of Roland Mouret

Pièce De RésistanceThe shop’s costumer service! Appointments are available for one on one personalized help, and basic alterations are complimentary and welcome for women on the run who need one-stop-shopping for the busy holiday season.

PricesThe rundown: $1,000 - $1,300 for separates; off the shoulder cocktail dresses start at around $2,200; gowns are between $3,000 - $5,000. Stand-out pieces like an embellished jumpsuit start at $4,000, and a gilded cape (for those who want a grand entrance) sell at about $3,500.

Location1006 Madison Avenue, New York, NY 10075

For those who prefer to shop from homeRolandMouret.com