Still shaken from the creepy trailer for Sofia Coppola's upcoming film The Beguiled? Don't worry, the director has something a bit more palatable up her sleeve.
Coppola, no stranger to luxury collaborations, has teamed with Cartier to create a movie in honor of the house's soon-to-be-relaunched Panthère watch, which originally debuted in 1983 and has been temporarily discontinued since 2004.
“I love the era when the Panthère debuted and I think of it as glamorous and sexy, and thought about films and the women of that era,” Coppola told Business of Fashion. “I wanted it to feel like a perfect fun day in the life of the Panthère watch and the woman who is wearing it. I imagined she’s visiting LA and away from work, and is enjoying the sun, romance and her friends.”
The Cartier film, which is set to debut on social media and in select cinemas in June to coincide with the watch's June 1st launch, will focus around three girls, played by Courtney Eaton and Brooklyn and Amanda Sudano, set in Los Angeles in the '80s. Eaton most notably played one of the five wives—alongside Abbey Lee, Zoe Kravitz, Rosie Huntington-Whitely, and Riley Keough—in 2015's Mad Max: Fury Road, while the Sudano sisters are the daughters of Donna Summers.
Coppola was officially named a "friend" of Cartier last year, appearing in a series of images for the brand's Clé de Cartier watch. Beyond the jewelry brand, she is perhaps most famously a friend, both professionally and personally, of Marc Jacobs, frequently sitting front row at his fashion shows and wearing his designs on the red carpet. In 2001, she appeared as the face of his first fragrance; over a decade later, she stepped behind the camera for one of his many scents to come since then. It certainly pays to be in Coppola's corner.
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