The cover of Take Ivy by Teruyoshi Hayashida, published by powerHouse Books.
Preppy style — otherwise known as “trad” — has been having a major menswear moment, thanks to designers like Michael Bastian and a host of Web sites celebrating the blazer-and-button-down look of the 1950s and ’60s. Behind the renewed interest is a cultish book called Take Ivy, a collection of photographs taken at Ivy League campuses first published in Japan in 1965 but rarely available in the U.S. (copies have sold for upwards of $1,500 on eBay). We’ve just heard that Take Ivy will be reissued in August by powerHouse Books with an English translation and a far more affordable price tag of $49.95, leaving plenty to splurge on a $600 pair of Michael Bastian shorts.
Take Ivy is available for pre-order on the publisher’s Web site, powerhousebooks.com.