Naturally, it came as a pleasant surprise when Taylor Swift announced last week that she just couldn’t help herself. Following Folklore, her acclaimed foray into cottagecore, the musician would release Evermore, a second album, just before closing out the year.
Swifties and non-Swifties alike lost it after discovering that the musician had taken a page from the Beyoncé book of dropping a surprise album in the middle of the night with little warning. But once Swift released the album cover, her fans were spun even further into a tizzy by inspecting every pixel for clues.
Swift is known for embedding hints or “easter eggs” into her projects (just look at the Lover era if you need more proof). These two recent albums have been no exception, and her fans knew they could count on Swift to leave a few clues behind. One of those clues could only be seen if one were to enhance an area of the type right corner of the album cover, right on top of one of the tree branches photographed for Folklore, to find another word: “Woodvale.”
This, of course, led her fans to believe that Folklore and Evermore are not just sister albums on their own, and that Woodvale is actually the title of a planned secret third installment of an album triptych that dopts Swift’s country-folk theme.
But it turns out, according to Swift herself, that’s not exactly right. During her appearance on Jimmy Kimmel Live!, the musician knew she had some explaining to do, and explain she did. “I tend to be sort of annoyingly secret agent-y about dropping clues and hints and easter eggs,” she said. “But it’s fun for fans and it’s fun for me because they like to pick up on things…sometimes I take it too far and I make a mistake,” she laughed.
Swift revealed she was afraid to reveal the title of Folklore earlier this summer, so she came up with a fake name (and also revealed that the Evermore code name was “November”). “I came up with a fake code name that had the same amount of letters as Folklore, chose a random name, chose Woodvale, wanted to see how it would look on the album covers, mocked them up, and then decided I don’t actually want to have a title on the album covers and we forgot to take the fake code name off one of the covers,” she said. In other words, don’t expect a third Swift album to drop any time soon.