Having left New York in 2002 to establish a base for his business in Alabama, Reid hopes to again find success in Manhattan. (He won CFDA Menswear Designer of the
Year in 2001.) It seems he already is—and with the ladies too. His smaller women's capsule collection is featured in the store, and a month after opening, Reid claims women's wear accounts for half of his total sales.
If you don't live in Gotham, don't fret; a Nashville store is set to open in two weeks (and there's plenty to buy on his website). But if you do, be sure to pop by for a bourbon or some sweet tea, which are provided well into the evening in the store's hospitality suite.