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Though the soft opening happened in March—just in time for a wee bit of last-minute gown shopping—Barcelona-based Pronovias waited until last week to officially unveil its gleaming new Manhattan digs—its first outpost in the States. Tastefully massive (somehow that's not an oxymoron in this case), the 21,000 square-foot, five-story space is located just off Fifth Avenue at 52 Street and is a veritable wonderland of white. And trust that it offers an altogether different experience from pawing the packed racks at Kleinfeld's. Bubbly awaits the betrothed, who are assigned their own "stylist" and personally escorted through the store's multiple collections, including the Pronovias and Manuel Mota lines and select styles from Elie Saab and Valentino Sposa. When they've narrowed the field, brides can camp out in the gorge dressing rooms, which are roughly the size of a Gotham studio and equipped with ottomans and banquets in case Mom or a beloved BFF is in tow to aid the crucial decision-making process.

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