Drake is a man with exquisite and very specific taste. When he’s not commissioning a blue diamond-encrusted iPhone case or admiring his son Adonis’ wunderkind painting skills, he also hawks affordable athleisure wear under his label October’s Very Own, or OVO. Now, Drake is unveiling his newest stylistic venture, a scented candle brand called Better World Fragrance House, and true to his Scorpio zodiac sign, it’s very mysterious and dark and kind of sexy.
On Instagram, Better World Fragrance launched its social media presence. At press time, there are just three posts, and none of them clearly elaborate on what the candles will look like, how they will smell, and how much they’ll cost. Instead, Drake is giving us amorphous videos with a voiceovers that speak in perfume platitudes like “Scent is extremely powerful. It can change your immediate surroundings and make your world so much better.”
Another post offered slightly more information. It seems that the initial launch will consist of five fragrances: Carby Musk, Williamsburg Sleepover, Sweeter Tings, Good Thoughts, and Muskoka. The brand will open up shop on May 9, though that is the extent of what we know so far.
Still, allowing our minds to imagine for a moment seems to be what Drake is asking us to do. So let’s indulge him. Williamsburg Sleepover? We can only imagine the smell of cheap beer, too much Santal 33, and a DIY venue that hasn’t been cleaned in years. Good Thoughts smells like your grandma’s cooking and bodega flowers, while Carby Musk is reported to actually smell like the Champagne Papi himself, with notes of “amber, cashmere, suede, and velvet.”
Update 05/07/2021: The candles are dropping just in time for Mother’s Day, but for those who want first dibs they’ll be available in an unconventional way at first. The company has teamed up with Postmates to offer one candle to those who make orders of $50 or more from select restaurants from May 7th through May 9th. In New York City, those restaurants include STK Downtown, STK Midtown, Tao Uptown, Tao Midtown, Lavo, Nobu Fifty Seven, and Nobu Downtown. In Los Angeles, they include Nice Guy, Craig’s, BOA Steakhouse West Hollywood, BOA Steakhouse Santa Monica, Katana, TAO, Blue Ribbon Sushi, Nobu LA, and Nobu Malibu.
Starting on May 9th, anyone can order the candles at betterworldfragrancehouse.co.