Gucci Is Donating $500,000 to the March for Our Lives

Alessandro Michele said he stands with the students of Marjory Stoneman Douglas High School.

Gucci Bloom, Fragrance Launch Event at MoMA PS1 in New York
Jamie McCarthy

Like Oprah Winfrey and Amal and George Clooney, Gucci is putting its money where its mouth is when it comes to supporting the students of Marjory Stoneman Douglas High School. On Friday, the Italian fashion brand announced it would be donating $500,000 to the gun control rally planned by the Parkland, Florida shooting survivors for March 24, according to WWD. Called March for Our Lives, the rally will bring students and families to Washington, D.C., to “demand that a comprehensive and effective bill be immediately brought before Congress to address these gun issues.” The organizers encourage simultaneous marches to take place in local communities across the nation.

“We stand with March for Our Lives and the fearless students across the country who demand that their lives and safety become a priority,” Gucci told WWD in a statement. “We have all been directly or indirectly impacted by these senseless tragedies.”

“I am truly moved by the courage of these students,” Alessandro Michele, Gucci’s creative director, told the publication. “My love is with them and it will be next to them on March 24. I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come.”

Previously, Amal and George Clooney said they would be supporting the March for Our Lives after they witnessed the efforts of the student organizers. “Amal and I are so inspired by the courage and eloquence of these young men and women from Stoneman Douglas High School,” George said in a statement to Variety. “Our family will be there on March 24 to stand side by side with this incredible generation of young people from all over the country, and in the name of our children Ella and Alexander, we’re donating $500,000 to help pay for this groundbreaking event. Our children’s lives depend on it.”

After that, Oprah Winfrey decided to match Amal and George’s donation. “George and Amal, I couldn’t agree with you more. I am joining forces with you and will match your $500,000 donation to ‘March For Our Lives,'” she wrote on Twitter. “These inspiring young people remind me of the Freedom Riders of the [’60s] who also said we’ve had ENOUGH and our voices will be heard.”

According to Deadline, several other celebrities — including Stephen Spielberg and his wife, Kate Capshaw — have matched Amal and George’s donation as well.

Related: Everyone Is in Awe of the Florida Shooting Student Activists