“It is hard for me to walk down the street without being stopped by a modeling scout. The older I get, the more I seem appealing, somehow — like a good wine. Last week alone, I was asked to be the ambassador for a new hair loss prevention shampoo brand and an anti-cholesterol drug company. I guess it goes beyond good looks; at this point, it’s charisma. Or quantum physics.”
Name: Fabrice Penot. Age: 42. Company: Founder, Le Labo.
Look up “wise ass” or “snarky” in the dictionary and Penot’s name will come up. (When asked what makes him so cute, he had this to say: “It is all genes, baby. I rarely wash. “Genes and perfume.” My life could be a Jim Jarmusch movie.”) Lucky for him, he’s also responsible (with co-owner Eddie Roschi) for Le Labo’s cult hit fragrances Santal 33, Bergamote 22 and Rose 31, so we tolerate (and are admittedly tickled by) his unique form of humor.