BEAUTY BLACK BOOK

10 Editor-Approved Mascaras for Every Look, from Natural to Dramatic


Photographer: Inez Van Lamsweerde and Vinoodh Matadin, Stylist: Melanie Ward

Having the right mascara is an endless struggle for many makeup-wearers. There’s no one “perfect” mascara, but rather many “perfect” formulas for every category: lengthening, volumizing, curling… the list goes on and on. So, whether you prefer a more natural look or something more dramatic, there’s an option for you. Here, W’s editors reveal the 10 best mascaras available now. All you have to do is click through.

1

“Benefit’s ‘They’re Real!’ mascara is, hands down, my all-time favorite. It’s extremely versatile – one coat for day, two (or more) for evening. It makes my lashes so long, without any clumps.” – Sarah Leon, Digital Editorial Director

Benefit They’re Real! Lengthening Mascara, $24, ulta.com

2

“My favorite mascara of all time is from Eyeko. I love the packaging, because it’s super easy to hold, and the brush never seems to clump! The product is build-able, so you can apply a coat for daytime or really go in for an evening look. I highly recommend it!” – Courtney Costello, Fashion Market Assistant

Eyeko Black Magic Mascara, $25, nordstrom.com

3

“The brush gives the cleanest application, period. I just curl my lashes first.” – Mia Adorante, Beauty and Health Editor

Kjaer Weis Mascara, $38, net-a-porter.com

4

“I have sworn by this mascara for 4 years, after test driving fifty others. Somehow, it is the only mascara that never clumps, lasts forever, and both elongates and separates my lashes. I look like I got my makeup done every time I wear it! It’s a bit pricey, but completely worth every penny!” – Gillian Sagansky, Contributing Editor

Chantecaille Faux Cils Mascara Longest Lash Mascara, $72, spacenk.com

5

“No matter what I try, I always come back to L’Oréal Paris Voluminous Original Mascara. It instantly makes my eyes feel full and long with just a few swipes.” – Tracey Zane, Branded Content Associate Director s

L’Oréal Paris Voluminous Original Mascara, $8, lorealparisusa.com

6

“I’ve been using this mascara for nearly 10 years now, ever since my mum recommended it to me as a teen. (She’s since moved on, but I am nothing if not loyal to my mascara.) It’s the most reliable—doesn’t clump, doesn’t budge—and bold enough to pair with a simple shadow, skip the liner entirely.” – Katherine Cusumano, Assistant Editor

Lancôme Hypnôse Drama Waterproof, $28, sephora.com

7

I have always used Maybelline Great Lash because not only is it a classic, but it gives my lashes amazing length– it never disappoints!” – Christy Key, Fashion Assistant

Maybelline Great Lash Mascara, $6, ulta.com

8

“I like to apply mascara as a finishing touch to my eye makeup—but I don’t want it to overwhelm my face. I also like non-waterproof mascara because it’s easy to take off at the end of the day. Milk Makeup’s Ubame Mascara fulfills my criteria, including that it’s vegan and the brand is cruelty-free.” – Elizabeth Gall, Research Manager

MILK MAKEUP Ubame Mascara, $24, sephora.com

9

“I love this mascara for the instant drama it brings to any look, whether I want a natural coat for the day or full lashes for the evening. The brush makes it so easy to coat every lash and add incredible volume and length- it’s a makeup bag must-have!” – Nada Abouarrage, Beauty Assistant

Marc Jacobs Velvet Noir Major Volume Mascara, $26, sephora.com

10

“I picked this up at a local Target when I realized I had traveled for 6 hours for a friend’s surprise party and remembered to bring everything except my makeup bag. So while technically, it was an emergency purchase, it turned out to be my new favorite—it’s not clumpy and it makes my lashes look longer like a good mascara should, but still looks really natural.” – Anne Sachs, Executive Digital Director

Pacifica Stellar Gaze Length & Strength Mascara, $14, amazon.com