Collage by Maridelis Morales Rosado for W Magazine
Between snail creams, sheet masks, niacinamide, and other cutting edge ingredients, Korean beauty brands have always been ahead of the curve when it comes to skincare innovation. With a focus on nourishing your way to a luminous “glass” complexions and ultra-hydrated skin, it’s no surprise many brands have developed devoted followings worldwide. Whether you’re shopping online at Soko Glam or at your beloved local K-beauty store, there are always a few exciting new launches to keep your eye on. From award-winning favorites like Then I Met You to newcomers like Schwanen Garten, we’ve rounded up a few of the best new products of 2020 to keep your skin soft and dewy all winter long, whether you’re looking to address dry skin, an oil imbalance, or dullness.