FASHION

Beyoncé Launches Ivy Park, Her New Activewear Line


Beyoncé already taught us how to wake up flawless, and now she’s empowering us to work out flawless-ly with Ivy Park, her new active wear line named after her love of Blue Ivy, and, um, parks? Backed by Sir Phillip Green, the British mogul and owner of Topshop, the collection features everything from wedge sneakers to wedgie-enducing body suits. And crop tops, of course. Get a sneak peak of the collection, which drops sometime this spring, with these campaign images.

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Photo courtesy Ivy Park.

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Photo courtesy Ivy Park.

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Photo courtesy Ivy Park.

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Photo courtesy Ivy Park.

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Photo courtesy Ivy Park.