THE LOOK

Black Friday Is Here: Take a Look at W‘s Best Shopping-Inspired Stories


Craig McDean

It is the day after Thanksgiving, which means it is time to spend. Black Friday is here, and with it, discounts and deals galore. W’s editors are hoping for a few lucky finds, but, across the board, consumers should find plenty to be happy with; there are projections that between today and Cyber Monday, Americans will spend $87 billion. In honor of the retail tradition, take a look back at some of W’s most iconic shopping-inspired editorials. Be it Jennifer Aniston shot be Steven Klein, grabbing some cash out of her purse, or Naomie Harris photographed by Craig McDean with a bunch of mannequins, shopping is what keeps the fashion business in business. So go out and buy big today, and let these throwback snaps serve as inspiration.

1
Steven Klein

Naomi Campbell photographed by Steven Klein for W Magazine, June 2007.

2
Willy Vanderperre

Photograph by Willy Vanderperre for W Magazine, October 2013,

3
Inez and Vinoodh

Julia Hafstrom photographed by Inez and Vinoodh for W Magazine, March 2016.

4
Inez and Vinoodh

Enikő Mihalik photographed by Inez and Vinoodh for W Magazine, December 2008.

5
Mert and Marcus

Photograph by Mert and Marcus for W Magazine, March 2017.

6
Steven Klein

Photograph by Steven Klein for W Magazine, March 2007.

7
Inez and Vinoodh

Photograph by Inez and Vinoodh for W Magazine, April 2010.

8
Craig McDean

Naomie Harris photographed by Craig McDean for W Magazine, February 2017.

9
Steven Klein

Jennifer Aniston photographed by Steven Klein for W Magazine, April 2010.

10
Craig McDean

Sasha Pivovarova photographed by Craig McDean for W Magazine, September 2009.