It is the day after Thanksgiving, which means it is time to spend. Black Friday is here, and with it, discounts and deals galore. W’s editors are hoping for a few lucky finds, but, across the board, consumers should find plenty to be happy with; there are projections that between today and Cyber Monday, Americans will spend $87 billion. In honor of the retail tradition, take a look back at some of W’s most iconic shopping-inspired editorials. Be it Jennifer Aniston shot be Steven Klein, grabbing some cash out of her purse, or Naomie Harris photographed by Craig McDean with a bunch of mannequins, shopping is what keeps the fashion business in business. So go out and buy big today, and let these throwback snaps serve as inspiration.