Platinum-colored hair has never been more popular. At Paris Haute Couture, stars like Kristen Stewart and Cara Delevingne both rocked bleach blonde pixies, while this season at New York Fashion Week Kim Kardashian and Solange Knowles were amongst those with platinum hair. If you’re considering jumping on the trend, as well, know that it takes quite a bit of brass to go blonde–and that it’s important to protect your investment. Fortunately, maintaining your color between salon appointments has never been easier. From a nourishing hair mask made out of artichoke leaves to mamaki tea-infused hydrating shampoos and portable sprays that will refresh and protect your color on the go, here’s W’s guide to the best color-protecting products for platinum hair.