The Best Color-Protecting Shampoos, Conditioners, and Masks for Platinum Hair


Platinum-colored hair has never been more popular. At Paris Haute Couture, stars like Kristen Stewart and Cara Delevingne both rocked bleach blonde pixies, while this season at New York Fashion Week Kim Kardashian and Solange Knowles were amongst those with platinum hair. If you’re considering jumping on the trend, as well, know that it takes quite a bit of brass to go blonde–and that it’s important to protect your investment. Fortunately, maintaining your color between salon appointments has never been easier. From a nourishing hair mask made out of artichoke leaves to mamaki tea-infused hydrating shampoos and portable sprays that will refresh and protect your color on the go, here’s W’s guide to the best color-protecting products for platinum hair.


This shampoo tones down brassiness, and preserves even the most faded highlights without leaving behind a messy residue.

Clairol Shimmer Lights Shampoo, $11,


This conditioner includes hydrolyzed milk proteins, which help to condition and protect hair with the added bonus of radiant shine.

Davines Alchemic Silver Conditioner, $30,


This mask includes artichoke leaf extract, which helps to mend split ends and restore nourishment for healthy and hydrated locks.

Ouai Treatment Masque, $32,


Formulated with white pineapple, mamaki tea, and lemon extracts, this shampoo will gradually lighten hair while cleansing.

label.m Brightening Blonde Shampoo, $40,


Almond butter and buriti oil help to bring dull locks back to life, maintain color and restore vibrant shine.

Christophe Robin Shade Variation Care Nutritive Mask with Temporary Coloring Baby Blond, $53,


Proving that touch ups are easier now than ever, maintain your color on the go all in the ease of portable spray.

Oribe Airbrush Root Touch-Up Spray, $32,


Extend your hair’s color while actively restoring damaged locks.

B3 Brazilian Bond Builder Instant Restore & Protect Reconstructor, $36,


Skip the salon by customizing your own unique blend of dual color and conditioning formulas to help neutralize hair’s brassiness.

Redken Blonde Idol Custom Tone, $32,


Rice proteins and moringa seed extract effectively cleanse and nourish hair without stripping colored locks.

Rita Hazan True Color Shampoo, $26,


Maintaining hair between salon appointments is now easier than ever with a conditioner that maintains the color for you.

Sachajuan Silver Conditioner, $33,