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Create a customized De Beers engagement ring… on an iPad


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A new iPad app for picking out the perfect engagement rings

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The Adonis Rose ring in, from top, platinum with a pink diamond; platinum with a white diamond; and yellow gold with a white diamond.

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Under the guidance of a brand ambassador, a potential bride fills in choices for different filters.

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The app churns out all the combinations based on the stones in inventory from around half a million possible combinations in total.