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Ferragamo Spring 2017 Is for the Real Ladies Who Lunch

Photographed by Ambra Vernuccio

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info@ambravernuccio.com

This season is something of a period of limbo for Salvatore Ferragamo. The brand’s creative director Massimiliano Giornetti, who was largely credited with reviving the storied house during his tenure, stepped down in March; and while footwear designer Paul Andrew came on board earlier this month, his first work for the brand won’t debut till next year. This period of transition was evident in the Spring 2017 collection, a conservative show that doubled down on the brand’s staples: Bright colors and splashes of bold florals, unfussy yet ultra-feminine, resort-ready dresses, and subtle crocodile detailing on dresses, belts, bags, and even the collar of one breezy jacket. Polished and professional, it’s the look of the ladies you want to lunch with.

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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.
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Photo by Ambra Vernuccio.